This manual has been developed in order to ensure that the graphic elements which make up the visual identity of SMEPS: the logo, the colors, the type font and design architecture are used correctly and consistently in all our Projects.

The guidelines contained in this manual indicate how to use and combine the various elements so as to maintain Visual consistency in the world.

This tool helps to convey the idea, values and person- ality of SMEPS, and so it is very important to digest and apply its content.Simple for our professionals, better for the brand With your collaboration, this manual will be an essential tool in maintaining the strength and persistence of SMEPS’s identity over time.